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2020-2021

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Description

Designed for the student interested in marketing as a career and tailored to develop competency in merchandising, retailing, and wholesaling, in both large and small businesses. Students are encouraged to work part-time while attending college. Successful completion should lead to a full-time position or serve as a foundation for further education. Students planning to transfer to a four-year college or university should select the Business Administration major.

Gainful Employment Information

Award Type Units

*and courses to meet graduation requirements, general education and electives as needed to meet the minimum of 60 units required for the degree.

Career Options

  • Advertising Account Executive
  • Advertising Sales Agent
  • Advertising Production Manager
  • Booking Agent
  • Brand Manager
  • Category Manager
  • Competitive Intelligence Analyst
  • Marketing Communications Analyst
  • Marketing Specialist
  • Merchandise Manager
  • Promotions Director
  • Public Relations Manager
  • Retail Store Buyer
  • Sales Manager
  • Survey Researcher

Program Learning Outcomes